Still, it’s a simple and easily readable font that could be perfect for your next campaign. Lucida Sans is a font that is common in marketing emails and sometimes websites, but you don’t see it in many other places. It’s a popular choice for publishing houses and conveys a professional yet creative look in email marketing. Georgia is a font you’ve probably seen often in books and literature. It has a somewhat whimsical, old-timey look that can be perfect if you’re going for a vintage feel. CourierĬourier is a font people often associate with typewriters. If you want to make sure your emails are readable on all apps, these web-safe fonts are the way to go.īut each of those fonts also has its own characteristics that make it excellent for email marketing. The nine favorite fonts we listed are all known as “web-safe fonts.” This means that they’re common enough that nearly all email platforms are able to render them properly. Breaking Down Our Favorite Web Safe Email FontsĪs we noted above, one important factor in your font choice for emails is the ability of different email apps to render the font properly. Why are these so special? Let’s get into it. While your font choice for each email will ultimately depend on your brand and your message, there are certain fonts that work particularly well for emails. Don’t worry we’ve done the overthinking for you already. Thinking about all the ways your font can affect your email, it’s easy to get bogged down trying to analyze every font you can find online, searching for the perfect one or the perfect combination. But together, they mean that your font is an important factor in how successful your email marketing is, and every conversion matters. Not all fonts will render properly on all these platforms, so if you choose the wrong font, it could look completely different for some readers.Įach of these things on its own might seem minor. Technical Rendering: One of the challenges with email marketing is that people in your mailing list are receiving your emails on a wide variety of platforms and apps: Gmail, the iOS Mail app, Outlook, and more.This can improve your conversions as you’re guiding readers toward making a purchase, booking a call, or whatever your call-to-action may be. Attention: Using fonts strategically can, along with your overall email design, guide readers’ eyes to where you want them to go.How strange would it be to see a marketing email that was addressing a serious, somber topic using a comic sans font? Whether you’re trying to create a fun or corporate vibe your font will impact this. Emotion: Fonts can contribute to the feel or tone of your email.The aesthetic theme of your font contributes to the overall brand your email cultivates. Branding: Some fonts have a modern aesthetic, some look traditional, some look more feminine or more masculine, and so on.You want it to be comfortable and inviting for readers, including people with visual impairments. Readability: A font can make your messaging easier (or more difficult) to read.In your marketing emails, font choice is a bigger deal than you think. ![]() In this article, we’ll break down how you can choose the best fonts for your goals. It’s a small but crucial decision that can make or break the effectiveness of your communication. Selecting a font for your emails can greatly affect how easily your message is read, the overall mood it conveys, and how it appears across different email clients and devices. How to Integrate Custom Fonts in Emails.
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